When Fashion marries Motors

Here is the new FIAT 500 redesigned by Gucci

After Dolce & Gabbana, Kenzo, Ralph Lauren and Giorgio Armani is Gucci's turn...
The binomial Fashion-Motors was an unprecedented success, for every Fashion victim of the world it is a dream that comes true!
Dear friends what do you think about that? Which is your opinion about car redesigned with Fashion Logo? It is just a useless gimmick or an ingenious idea?
Have a nice day :)
Carolyne O'